Role Of Social Media In Disaster Management

Role Of Social Media In Disaster Management

The Internet-based application that allows individuals to communicate and share resources and information is referred to as social media. These new communication channels\’ emotions provide a tremendous chance to widen and diversify the population\’s segments. Furthermore, in various eras of destruction, these technologies can eliminate communication breakdowns by relying on a single platform, causing warning messages to collide and presenting policymakers with new issues.


On any organisational level, the use of social media for various emergencies and severe calamities may be divided into two groups.

To begin with, social media may be used to exchange information and get responses from users via incoming messages. The second strategy, on the other hand, may entail the systematic use of social media as an emergency management tool. Systematic management may, for example, include using the medium for emergency communications and issuing different alerts. Second, utilising social media to accept victim requests for various forms of assistance, third, monitoring the users\’ various activities and postings to establish various situational awareness, and finally, using the uploaded images and creating damage estimates, among other things.

Social Media In Risk Management

Increased usage of the Internet and the availability of mobile phones have provided the opportunity to go a step further by connecting the various volunteers beyond the traditional channels of communication. By encouraging the volunteers to report abnormal situations, social media can help the decision-makers take some appropriate measures with regard to the use of participatory sensing.


In crisis and risk management, several sorts of social media might be useful. The use of social networking sites can help in the coordination of emergency services and volunteers. By recognising videos and images regarding how a crisis is affecting us in real-time, the sharing of content media may help in situational awareness. In various crises or risk management circumstances, understanding collaborative sharing media may aid the development of conversations amongst various types of stakeholders. Twitter, for example, may be used to communicate real-time facts as well as convey various recommendations and cautions.

So, we can say that social media platforms create various social media content to help managers and volunteers emergently be more efficient in their activities. In a sense, social media users use can become online volunteers in various technological communities in platforms such as Suhana for risk and crisis communication where people can contribute online and onsite.

Social Media In Community Organization

In all of the afflicted communities, social media has continued to strengthen their togetherness and resilience. There is a chance to teach citizens about citizen efforts to improve intelligence and disaster response, as well as to ensure that the information supplied is as accurate as possible. In the crisis, as well as the pre-crisis and post-crisis stages, risk and crisis communication can assist in increasing social resilience.

Organizations can establish a capability to filter social media for monitoring awareness during the pre-crisis phase. This type of circumstance entails the development of key indicators regarding the present situation by the branch team, volunteer scanners of social media, or a biotechnological application that is prone to picking up warning signals.

This also requires organising crisis communication members, establishing clear procedures, pre-messaging, and crisis prevention through different risk awareness and social media campaigns. To conclude, the institutions need to be positioned as trusted sources in the blogosphere and social media, and identify the other sources.


In the phase of the crisis, the organisations need to provide real-time facts to avoid the public keeping in the dark or on other non-reliable sources. They have to balance the rumours and misinformation as quickly as possible to avoid the negativity retweets and set the audiences\’ priorities according to available resources in the post-crisis phase. The organisation can use social media to communicate about the reconstruction and the recovery, improve stress management, and contribute to lessons learned.

The Local And National Government

Various public policies are required to maintain and implement data strategies to control the spread of harmful rumours and access the influence of social media in order to have long-term storage capacity. Three important criteria are presented in the role of government usage of social media in crisis communication:

1 Treasuring the citizen LED social media to use through volunteer technology communities.
2 Combining the developing government to let the social media strategy.
3 Combining both approaches.


Risk has also changed as a result of social media. Communication and empowerment in times of crisis, as well as connecting a huge number of volunteers.  Governments can no longer just focus their risk and crisis communication efforts on determining how much to communicate and package. Instead, they may be confronted with a huge number of volunteers and professional citizens who can share important information and respond both locally and remotely.

Government officers need to take into account the major change in the risk and communication strategy and become an active force for this powerful source of information energy. Various tools can be used, including guidelines and tools for publishing on the use of social media during a crisis.

As a result, building government LED social media strategy necessitates enacting numerous codes of conduct, appointing government-level training officials in charge, and boosting public knowledge about danger and disaster while also improving preparedness. Disaster risk and social media may be handled and utilised as a management tool.

1 Disaster risk management can be used as surveillance and monitoring of the situational awareness and early warning system. This tool throughout the technical approaches of the crowdsourcing or by relying on volunteers trained to support media monitoring for humanitarian response.

2. Social media can also be used as a tool by providing instructions and information with real-time warnings and alerts. Social media represents more than one channel for emergency services to send alerts and warnings. This is the case for natural disasters like tornadoes and storms. In addition, there are multiple provisions of information and instructions with social media like blogs that are used to provide advice by posting various information such as emergency mobile numbers, locations of hospitals in need of blood donations, evacuation routes, etc.

3. social media is also used to add identification of the survivors as well as the victims. In addition, social media helps to know if the family or friends are safe and are combined with the use of mobile phones, which can help report an accident precisely and send requests for help.

4. Social media can also be used after a crisis to facilitate the lessons learned and process useful risk and crisis research. Talking about the role of social media during any situation can be rich in use for the scientists to analyse to understand upcoming risks and crises better.

5. Social communication in risk and crisis communication is also useful for building trust. The use of social media also improves transparency and trust in public authorities. Government authorities are most broadly experts who are not easily trusted anymore in a crisis after cases of furious misinformation.

6. Social media can also be used to enhance recovery management in two ways: sending the information and recovery through the provision of stress management.

7. In the post-crisis phase, social media can be used to send information about reconstruction and recovery. Social media can also be used to communicate in various infrastructure recovery to rectify the areas in most need of recovery.

8. In the phase of pre-crisis, social media can help us distinguish where stress management is much needed in the recovery phase and offer certain tools for managing stress through various interactive pattern platforms.

Social media are very interactive digital tools that have lots of features and content. Users use it to generate influence and manipulate social media. They are also conductive in timely interactive communication. These also fostered the dialogue and content exchange among various message consumers and creators while many trans traditional media remain an important disaster. Communication challenges, traditional media primarily facilitated one-way communication. Social media also create opportunities for two-way Blogs and interaction among organisations in social media. Its range includes a lot of web and mobile-based technologies ranging from photo-video sharing sites to rating and review.

Following A Disaster Management

Following a disaster, social media is utilised to assist others in locating their loved ones, their pets, and even their personal things. It also informs the public about the many donations, efforts, and relief funds available, since many people will require basic necessities such as clothing, food, and a safe place to stay. Businesses may also use their social media profiles to keep consumers, suppliers, and clients up to date on their status. They may also be used to keep the public informed about their intentions to move, reopen, and rebuild via their website.

Social Media During A Disaster

There are numerous chaws with followers who have a superior plan in positioning the forehand when tragedy hits. This might help you relax in stressful circumstances. Law police, the government, and the general people can use social media to allocate friends and relatives in real-time.

People frequently post pictures and videos of disasters happening right in front of their eyes. This information is found on social media and is noticed by the general people far faster than it is by news stations or newspapers. As a result, during a crisis, social media gives up-to-date news information. This social media account may also be used to communicate information about your well-being with family and friends, to identify your location on other social media networks, and to notify family and friends that you are Alright.

Before A Disaster

There are some apparent methods to prepare for a disaster, such as securing the property and stocking up on perishable food and water, as well as some less obvious ways to prepare. Various social media platforms, such as Facebook, enable us to establish a custom group and ask family and friends to join in an emergency. They set up a specific internet spot where we can share information regarding evacuation routes and current whereabouts in the event of a disaster.

Cities and local governments also utilise social media to develop public emergency preparation pages that community people can follow to stay up to date on the latest community news and updates. Residents should also stay attentive and informed by following their local law enforcement agencies, fire departments, and news publications on social media networks. In the case of a crisis, several cell phone applications are also utilised to download news and weather apps long in advance.


The mobile phone is also a tool to keep informed of approaching weather and evacuation routes, as well as shelter locations and other resources such as emergency training that the state may have available in the event of a disaster.

During the Odisha and Andhra Pradesh cyclones, advanced technologies and excellent weather forecasting helped in averting major tragedies. Furthermore, the media plays an important role in disaster management by teaching people about the impacts, issuing danger warnings, gathering and sharing evidence about impacted regions, and alerting the government for rescue and aid.

Due to a lack of communication and coordination among government officials and news reporters during pre-and post-disaster activities, unverified and speculative documents are published. When officials avoid dealing with information about a situation, media are forced to rely on local sources.

Follow Us On Youtube And Instagram

ALSO READ -: Are There Effective Learning Paradigms In The Indian Education System?

Leave a Comment

Your email address will not be published. Required fields are marked *