The first question that arises and is answered is what Digital leadership is? How leadership looks like in a digital age what\’s different and how it is the same now when it comes to digital leadership, whether you are a technophile or whether you are a new boy to technology.
What does it mean to be a leader in the digital era?
What any technology does, creates new enablement, so it makes new opportunities, and leadership refers to how to take advantage of these opportunities and make use of it safely and holistically. Digital leadership is not just the traditional form of leadership such as the state\’s government or, let us take academia for that. The world has been turned around and looking at the young people to look at what\’s new. So the leadership is not just old grey suits, but it is about looking back and identifying the new opportunities. Technology is not technology if it does not create any business value. We have so many enablers in the market that you can use to help your business generate value and turn data into an asset.
Digital Leadership allows us to generate market value and enhance the assets\’ productivity in a business setup. Let us take one example of the information or data we get from Whatsapp, newspapers and other sources. We want to put this information in one place in a consolidated form. Then, we generate insights for yourself using the technology to come up with a valuable insight immediately by yourself and then make your decision. We have to believe that it is an incredible atmosphere and an incredible ecosystem when it comes to technology. In the current era, we cannot ignore this aspect and the massive changes taking place in technology. When we talk about the Tech community in various institutions, we immediately visualize business students having the ambition to work for some tech company and prepare people for the tech business world and take us into the insights of the world of technology.
Digital leadership correlates to digitalization, and this means there are five digitalization means it is technical digitalization the internet of things, to bring the technical and process side together. Secondly, it is the question of a new business model of the platforms we have. It is thirdly the question about digital leadership and agile organization as we are talking about in the context. Fourth is the collaboration, the way we communicate, and the five is a security or authentic data, the question of quality of data that we are working with. When we talk about digital leadership, we talk of an orientation where we have a goal, and we look for the skills we need in order to achieve this goal. We have to look at the frames, not their skill set but the frames that employees strive for. This is a huge difference from what we do today when we lead employees; we create agile organizations as digital leaders. This is because modern society is based on digitalization is very dynamic. The result is that we have dynamic, agile organizations in the business and enterprises who have pressure on innovation pressure on change. This is another great task that the leadership has to focus on. Another aspect of looking at this is that there is no new capability, no new skill, and no new trait is needed. What we as person and as an individual is to manage digital leadership. The point is the tasks are changing that are to be performed as a digital leader and what we need is a special awareness of issues related to digitalization means we have to look at a competitive digital environment, we have to think about the way how the mentality or mindset of your people is appropriate to the digital environment. Are you clear where the industry might attack you? Are you aware of a good collaboration environment? Are you aware that your people are innovative and communicative in business enterprise/ Are your people made sure to make decisions that are important to reaching the company\’s goal?
All of these things are to be managed while working with your people in a digital environment. These are based on the skills you have ever had, so why do you need special skills in that manner. Working with your people working with your employees, empower them to create new attitudes in the digital environment. So digital leadership brings in digital culture, and we look at it because small businesses have transformed into hospitals, governments and countries. A successful digital leader understands what a customer wants, and at Amazon, we call it customer obsession. They understand the importance of data and the needs of the customers. They also place a high value on being creative, being scrappy, being out of the box and thinking about how technology can be used to assist my customer in an efficient way. This talks all about customer obsession.
DIGITAL LEADERSHIP VS DIGITAL TRANSFORMATION
Digital technology allows us to think things and make them virtual, so what we have done has already taken many activities that used to be done by real people with pens and pieces of paper. We have transformed things that now take place in a virtual setup. For example, we use our smartphones for banking, and we hardly visit banks in that matter. It is fascinating as it is easy and comfortable. Digital, therefore, talks of how the tasks have taken a virtual process of taking place from the real world. Now talking about the transformation, this process has a huge impact, and it talks about transformation. Let us think of the pre-industrial society, a society that was an interesting place, and there have been changes from wars, kings, queens. At the same time, the lives of people were stable; they were stable for generations, they worked the same way, they lived the same way, and then something happened when the world started using the word transformation, which referred to the industrial revolution. Then took place a fundamental change in the society. Hence, the nature of work, the things we used, the printing press changed, the political systems got changed, there was a change in every dimension of the society. Well, now something similar to this is happening again where we are creating a new world where things that look familiar though they are not.
Future of Digital Leadership
Nowadays, most businesses work in agile teams. Still, the infrastructure might now support that information has to be more personalized today for many reasons; communication must be more effective and faster, and more effective metrics must be meaningful. The digital leader now has to collaborate in new ways they have to bring people together, share ideas across very complex situations they need to be enabled by technology, connecting more complex connections of teams which means we have to be able to enable these teams that were not with us every day. However, we are still responsible for it, and we have to shape their behaviour. We cannot tell them what to do it is not a hierarchy. So a digital leader has to focus on transparency and better data. We have to unleash people in a connected way but still be in touch, and it is called liberating. Companies are now focusing on machine learning applications. We see how companies use data in the cloud to make better business decisions. We can see a resurgence in hospitals; they leveraged a lot of data to handle the frontline emergencies.
Looking at this example, we can say that this data lead approach can be more and more important in the upcoming decade as we are going with time. Being data-driven, this topic can be led into debates, and the future of digital leadership has a varied aspect. First, Digital Leadership helps to stay effective and efficient today with the marketing objectives and to achieve the highest possible output attainment. We are spending a good part of the year de-commissioning which means adding and subtracting our technology from the various chosen platforms; we are adding and investing in new opportunities. The second part is the sense of commitment in the digital leader to process. Every team member should keep working on adding additional quality performing quality checks. By this, we can continue to improve. Going right from process revolution to documentation and collaboration internally within a team is important for the leader. A leader here has to be familiar and competent in technical areas and has to be visionary. A clear vision is more important than a detailed plan. It has to be patient with listening more.
What are the various ways to enhance digital leadership?
Digital leadership changes how you do business; it changes how you operate your organization. It is delivered totally fundamentally changes the way you deliver value to people, to your customers, to all the stakeholders around you. So a leader driving that journey can be a CIO, a CEO, manager or even staff from your organization. We have to bring people towards the boot camps and encourage them to learn skills in technology. We can bring up the entire top CEOs of the country to speak at the events about technology and the role of technology in our lives in this era. People can start their own tech startups.
Five Key Traits of an effective digital leader
- The very first trait out of all these is customer-centric. The leaders prioritize that is driven by customer needs and align organizational structures into processes and strategies towards a seamless customer experience.
- The second is being Tech Savvy; one has to understand the integration and application of technology to business.
- The Third trait is visionary; one should have a strong vision and purpose to be a good digital leader and communicate it. Finally, be an inspirational leader, someone that people want to follow.
- Next is Adaptive and Agile, the ability to maintain and adapt strategies reorganizing around opportunity and embrace uncertainty?
- The quality of being data-driven is another essential to being an effective digital leader. Effective leaders are adapting in the use of data to drive decision making, especially product development or choosing priorities for investment.
Hence the context provides a holistic approach to digital leadership and its various aspects, the various approaches such as the digital transformation and its indifference to digital leadership have been discussed, apart from that, the future of digital leadership has been taken into the limelight, and the traits required to be an efficient digital leader have been discussed.
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